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ICB Office Administration Foundation Level: Subject – Marketing Management and Public Relations
This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programms as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.... more
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Institute of Certified Bookkeepers (ICB)ICB Office Administration Foundation Level: Subject – Marketing Management and Public Relations
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ICB Business Management Foundation Level: Subject – Business Management 1
This course forms part of the Foundation Level in the ICB Business Management Programme. It forms the foundation of your business management knowledge and covers the best practices in financial management.
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Institute of Certified Bookkeepers (ICB)ICB Business Management Foundation Level: Subject – Business Management 1
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ICB Business Management Advanced Level: Subject – Financial Management and Control
This subject forms part of the Advanced Level in both the ICB Entrepreneurship Programme as well as the ICB Business Management Programme. You will gain the knowledge and skills on how to apply managerial finance and control principles in a commercial environment.
Administration Institute of Certified Bookkeepers (ICB)ICB Business Management Advanced Level: Subject – Financial Management and Control