No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable.
SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course.
- Description
- Overview
- Qualification
- Designation
- Requirements
- Duration
- Packages
- Assessment
- What's Next?
Description
No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable.
**SACOB Short Courses are non-credit bearing and are intended to offer you knowledge and skills in a particular field.
Overview
Introduction to Brand Management
History and evolution of branding
Brand essence, positioning and implementation
The brand manager
Brand equity
Brand architecture, managing brand and product relationship
Managing and sustaining brands
Brand audits
Corporate and political branding
Branding South Africa
Qualification
SACOB Certificate of Completion
Designation
This Short Course can qualify you for an advantage in studying in the field of social media, and can make you eligible to take on more senior responsibilities in your current position.
Requirements
This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.
Duration
10 weeks
Packages
Online Standard:
- Textbooks
- Introduction Video
- Q & A Platform
- Concept Videos
- Forums
Assessment
Self-assessment quizzes
Timed Quiz 1
Written assignment
Timed Quiz 2
What's next
You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.
Check them out here
Related products
-
ICB Business Management & Financial Management Intermediate Level: Subject – Financial Statements
This course forms part of the Intermediate Level in the ICB Financial Accounting, ICB Public Sector Accounting, ICB Business Management and the Entrepreneurship Programme as well at the Advanced Level in the ICB Office Administration Programme. It includes a study of year-end procedures via trading, profit and loss accounts and the interpretation of basic financial statements through a series of ratios, calculations and recordings of depreciation, the disposal of depreciable assets in the journals and general ledger, disclosing the movements of non-current assets in the notes to the financial statements. The application of accounting concepts such as that of accrual, matching prudence, cost and consistency to a set of financial records, preparation of the income statement and balance sheets (with notes) for a sole proprietorship, a partnership, a Close Corporation and a limited company as well as the preparation of the statement of cash flow and applicable notes thereto for a limited company... more
Administration
Institute of Certified Bookkeepers (ICB)
ICB Business Management & Financial Management Intermediate Level: Subject – Financial Statements
-
CIMA BA3 – Fundamentals of Financial Accounting
This subject forms part of the CIMA Certificate in Business Accounting programme. It introduces students to conceptual and regulatory frameworks, accounting systems, preparing accounting statements for single entities, and the necessary controls, for accounting systems. Students will be required to be aware of the format and content of published accounts but are not required to prepare them.... more
Bookkeeping / Accounting
Chartered Institute of Management Accountants (CIMA)
CIMA BA3 – Fundamentals of Financial Accounting
-
ICB Financial Accounting Advanced Level: Subject – Management Accounting Control Systems
This subject forms part of the Advanced Level in the both the ICB Financial Accounting or ICB Public Sector Accounting Programmes. The purpose of this course is to develop in students a knowledge and understanding of the application of management accounting control and decision making techniques which will enable them to communicate effectively as accountants and managers. The evolution in the field of cost and management accounting has created a need for contemporary subjects that help learners make the connection between basic accounting methods and serving the overall needs of the company.... more
Bookkeeping / Accounting Institute of Certified Bookkeepers (ICB)ICB Financial Accounting Advanced Level: Subject – Management Accounting Control Systems