No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable.
SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course.
- Description
- Overview
- Qualification
- Designation
- Requirements
- Duration
- Packages
- Assessment
- What's Next?
Description
No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable.
**SACOB Short Courses are non-credit bearing and are intended to offer you knowledge and skills in a particular field.
Overview
Introduction to Brand Management
History and evolution of branding
Brand essence, positioning and implementation
The brand manager
Brand equity
Brand architecture, managing brand and product relationship
Managing and sustaining brands
Brand audits
Corporate and political branding
Branding South Africa
Qualification
SACOB Certificate of Completion
Designation
This Short Course can qualify you for an advantage in studying in the field of social media, and can make you eligible to take on more senior responsibilities in your current position.
Requirements
This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.
Duration
10 weeks
Packages
Online Standard:
- Textbooks
- Introduction Video
- Q & A Platform
- Concept Videos
- Forums
Assessment
Self-assessment quizzes
Timed Quiz 1
Written assignment
Timed Quiz 2
What's next
You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.
Check them out here
Related products
-
ICB Financial Accounting Advanced Level: Subject – Management Accounting Control Systems
This subject forms part of the Advanced Level in the both the ICB Financial Accounting or ICB Public Sector Accounting Programmes. The purpose of this course is to develop in students a knowledge and understanding of the application of management accounting control and decision making techniques which will enable them to communicate effectively as accountants and managers. The evolution in the field of cost and management accounting has created a need for contemporary subjects that help learners make the connection between basic accounting methods and serving the overall needs of the company.... more
Bookkeeping / Accounting
Institute of Certified Bookkeepers (ICB)
ICB Financial Accounting Advanced Level: Subject – Management Accounting Control Systems
-
ICB Business Management Intermediate Level: Subject – Office and Legal Practice
This course forms part of the Intermediate Level in both the ICB Entrepreneurship Programme as well as the ICB Business Management Programme. It will take you through the legal procedures and how to apply law principles within a business. As this is a new course offered by the ICB, enrollments and a detailed outline will be available in early 2016.... more
Business Management
Institute of Certified Bookkeepers (ICB)ICB Business Management Intermediate Level: Subject – Office and Legal Practice
-
ICB Income Tax Returns
This course forms part of the Upper Intermediate Level in the ICB Financial Accounting Programme. As a tax practitioner you would require a working knowledge of all the components of Tax and should register as a member with the South African Institute of Taxation (SAIT) and will then be permitted to complete monthly and annual SARS returns on behalf of prospective clients. Only on completion of the full ICB Accounting Programme and or Technical Financial Accountant programme can one become a recognised Tax Practitioner with SAIT.... more
Bookkeeping / Accounting Institute of Certified Bookkeepers (ICB)ICB Income Tax Returns