SACOB

ICB Office Administration Foundation Level: Subject – Marketing Management and Public Relations

This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programms as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.... more