This course provides an in-depth understanding of marketing management, including market research, consumer behavior, market segmentation, target market selection, and e-commerce, as well as practical application of this knowledge to hypothetical scenarios.
SACOB Micro Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing course.
Description
Accreditation
This is a SACOB Short Learning Programme or Short Course.
Overview
1.1 Introduction
1.2 The role and importance of marketing management
1.3 Market research
1.4 Consumer behavior's
1.5 Market segmentation
1.6 Target market selection
1.7 Product positioning
1.8 The marketing mix
1.9 Driving e-commerce in contemporary South Africa
1.10 Summary
Qualification
Certificate of Completion of SACOB Micro Course
Requirements
This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.
Duration
4 weeks
Packages
Online Standard:
- Coursebook Access
- Concept Videos
- Section Quizzes
- Practical Examples
- Unit Summaries
Assessment
Final Online Quiz
What's next
You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.
Check them out here
Related products
-
Micro Course – Value Added Tax
This course covers the fundamentals of Value Added Tax (VAT), including the system's workings, the differences between VAT and GST, VAT categories, and standard rated, zero-rated, and exempt supplies. Participants will also learn how to perform basic VAT calculations, identify non-allowable items, outline necessary documents for input claims, compare vendor registration bases, and understand VAT payment due dates, penalties, and interest. Finally, the course will distinguish between VAT avoidance and evasion. SACOB Micro Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing course. ... more
Bookkeeping / Accounting
SACOB Micro Course
Micro Course – Value Added Tax
-
Micro Course – Intrapersonal Skills at Work
This course empowers you to reflect on your personal and professional goals, analyze your strengths and weaknesses, and develop strategies to differentiate yourself in the workplace by demonstrating adaptability, dependability, and ethical behavior while achieving work-life balance through lifelong learning. SACOB Micro Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing course. ... more
Business Management SACOB Micro CourseMicro Course – Intrapersonal Skills at Work
-
Micro Course – Mathematical Literacy for Academic Purposes
This course covers mathematical fundamentals such as order of operations, averages, percentages, conversions, rounding, and basic formulas in Excel. It also includes graphing, interpreting data in tables and graphs, creating graphs in Excel, budget planning with software applications, and performing interest calculations. SACOB Micro Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing course. ... more
Entrepreneurship
SACOB Micro CourseMicro Course – Mathematical Literacy for Academic Purposes